Why is hostess going out of business




















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At the time, many classic Hostess products such as Twinkies were so scarce that fans took to hoarding them. The spongy creamed-filled cake made its return that year. Another classic Hostess snack treat, Suzy-Qs, are also coming back. Despite being much smaller than it used to be, Hostess Brands' financial condition has improved. According to a presentation the company made on Tuesday to investors, payroll has shrunk from about 8, mostly union jobs to 1, now.

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NextAdvisor Paid Partner. Not unlike the situation automakers would find themselves in a few years later, the company was collapsing under the weight of flagging sales, overly generous union contracts replete with ridiculous work rules, and gobs of debt. But unlike the automakers, the five years Hostess spent trying to fix itself in Chapter 11 didn't fix its fundamental problems.

Instead, they set the stage for its eventual demise. But its labor contracts were still deeply flawed. Worse yet, the company left bankruptcy saddled with more debt than it went in with -- "an unusual circumstance that the company justified on expectations of 'growing' into its capital structure," as Kaplan put it. Suffice to say, Hostess didn't do much growing. It continued to lose hundreds of millions of dollars making and selling starchy snacks that much of the public had lost its taste for, while failing to launch any great new products.

The interest on its loans swelled the company's debt. By January , it was back in Chapter 11, trying to wrestle a new contract with more concessions from its unions. Hostess insisted that unless workers accepted further cuts, the company would have to shut its doors for good. That's the sort of threat that distressed companies often make in labor negotiations, and unions are inclined to consider it a bluff.

But after getting a look inside Hostess' books, the Teamsters concluded that the threat was serious.



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