In a digital world, the user interface UI is key. They should have beta-tested this new UI and actually listened to the feedback of early adopters who had voiced concerns before the deployment of v4 8. As a consequence, Digg tried to copy other more popular and profitable websites instead of sticking to its existing features.
Generating profit as a digital platform is hard. Taking shortcuts to get there is a losing strategy! Reddit was founded in and offered almost the exact same features as Digg.
When Digg v4 was released, Reddit welcomed Digg users and even put a Digg logo on their website to taunt them! Digital platforms are very competitive by nature: any new entrant can replicate your website overnight. In social platforms, there is a part of luck and timing that you just cannot control. Very interesting article, Raphael. I agree that they should have listened to user feedback, but Facebook has been able to get away with this in the past.
How many times has Facebook changed its features cover page, news feed, layout, etc.. It tends to be easier for us to evaluate an action after the fact, but I wonder on what the right approach would be change and disrupt interfaces without actually losing users. I agree with you that there might not be a secret or one definite answer, but it is worth thinking about. Very true Daniela. Did Facebook ever remove features though? I feel like every Facebook update adds features vs.
Admittedly, this same argument is effectively undone by the massive exodus of Myspace users to Facebook a few years ago, but as you pointed out in your post the social patters on these online communities are fickle and often unpredictable.
For example, there are a lot of Reddit clones today 9gag, iFunny, Voat. Interesting read! My overarching question is, even had Digg retained its users, would it really be any less of a failure? It just seems like VCs invested in these websites Digg, Reddit, etc. Thanks for the article, Raphael. Setting up a network of referrals is a good way to get your name out there and to have trustworthy sources sending business your way. You can return the favor to them and further establish your credibility.
Reach a greater audience. Digg and Del. People pass the word about you in a viral manner through these sites which raises awareness of you on a much larger scale.
Get people talking about you and then find out what they are saying. Know that people are talking about you already. By tapping into the same resources they are using already, you can monitor what is being said about you.
Second, you have a chance to interact with people who are talking about you, to be transparent with them, and ultimately to let them see the face behind the name.
Be aware of what other people are interested and what they talk about online. Knowing what topics are hot and relevant can allow you to market effectively to your chosen audience. By working your marketing strategy into what people are already interested in, you can make yourself seen as relevant and thereby take advantage of the free exposure.
Back to Blog. Content Remains King Some Digg members have developed a following because they have been submitting articles for so long. Other Digg users will consistently read their profiles to see what articles they are digging. Wooing a power user with your content increases your chance of making it to the homepage. You may want to research what types of content power users digg, or reach out and develop a friendly relationship with some of them.
Content is still king. Study what kinds of articles make it to the homepage and topic pages. Think about how you could make content appeal to the Digg crowd. Start with a search on the site. Common attributes for articles on Digg: o Technology -- Digg launched in , back when Web 2. Its audience grew from a technology-savvy base. Find new angles Getting onto the Digg homepage is an art, not a science.
It requires thinking about old types of content in new ways. But they put the Britney Spears angle in there, added some humor, put a few images in there and 24 hours later, it was a CNN main feature and it was on the Digg main page. It was a huge success.
So, find a new angle, try and be different. Ways to make your content easier to consume: - Use lists -- Top 10, Top 20, or top whatever lists tend to do well. Submitting Content Step 1. Prepare your page o Remove ads The Digg community is sensitive to marketing. Its users prefer sites without flashy ads and overt link requests. They will be even less likely to provide you an inbound link from their websites.
These buttons can be useful, but there are better alternatives, says Hunt. Some publishing platforms have plug-ins that can offer dozens of buttons for submitting a page to a range of social media sites.
Sociable, a WordPress plug-in, supports 61 different social content sites, including Digg. Your site will experience a surge in traffic if your content makes it onto Digg, so have these forms easily accessible to try to get as many of these one-time website visitors to become repeat visitors.
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