What is the difference between convergence and synergy

Serena Brahmbhatt. Liza Aulia , akunamatata at National Geographic. Palak Shahzad at Manager. Show More. Views Total views. Actions Shares. No notes for slide. Synergy and cross media convergence 1. How does synergy work? Convergence Can you write a para with 5 bits of terminology to answer this Q Total views 58, On Slideshare 0.

From embeds 0. Like this: Like Loading Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in:. Email required Address never made public. Name required. Notify me of new comments via email. Notify me of new posts via email. Skip to content Posted on March 9, by zanviblog. Share this: Twitter Facebook. Like this: Like Loading Synergy and convergence are high-minded business terms.

With the daily news of mergers and acquisitions in the IT space, these concepts could affect your company.

The program explored the cross-promotional and selling techniques used by the media to attract the extremely lucrative teenage demographic. The fact is that almost all forms of media - television, print, radio, film, music - are controlled by six giant corporations. You hear a song on the radio and in a movie and see a video for that song on MTV.

You read about the song and the group in magazines and on the Internet. Here's the catch, media giant Viacom probably owns all of the outlets that promoted the particular tune that you heard. If you think that it's a happy coincidence that every media outlet is working in concert, then you would be terribly mistaken. Ask the media giants, and they would claim they are taking advantage of the synergy many units working together to accomplish an overall goal that exists between their different holdings.